Shoppable Media, NFT, and the Metaverse are three developing digital media trends ( See Below).
Social media, the world’s greatest digital aggregator, will reach a tipping point in its development of the next generation of retail buying: Shoppable Media. Opportunities abound, but companies entering this space—particularly video streamers—may be required to invest heavily in infrastructure and technology to provide a smooth and integrated shoppable media ecosystem on their existing platforms.
The explosive growth of Nonfungible Tokens (NFTs), as well as their success in providing scarcity and uniqueness to digital commodities, will drive new customer engagement and loyalty models. Beyond collectibles, NFTs are expected to generate additional innovations and revenue, while the expanding ecosystem makes it easy for more individuals to engage.
Each of these tendencies is bringing humanity closer to the Metaverse where individuals will spend more time in immersive, social, digital realms, with the digital world being pulled across the physical one.
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